Growth Marketing is Different
Act with Edge was founded to help B2B technology businesses accelerate growth. Founders often spend a year or more identifying a problem and developing technology to solve it. This is known as the problem-solution fit stage of product development. However, once their first few customers have embraced the solution, the company then needs to take it to the broader market and do it fast. If they are slow, competitors will see the solution works, replicate it, and create competition for the hearts, minds and dollars of the early market adopters.